 Young & Rubicam-Koster B.V. – Slotervaart, Amsterdam (1971-1975) Marketing and Advertising. Project leader office building and Account Executive.  Nieuw Vredenburgh –Rembrandtpark, Amsterdam (1975-1980) "Center for the elderly in the neighborhood" Project Manager and Deputy Director R.C. Maagdenhuis, youth and elderly care.  Rijksakademie – Sarphatistraat, Amsterdam (1982-2010). Residency, Collections, Prix de Rome . First interim director, later President. |
Schrofer is Organizational Sociologist (1971, Erasmus University Rotterdam). Hospitality, minding conditions - at an individual, organizational of infrastructural level - for professional development, is Valtana's core, aiming at new combinations of knowledge, ideas, cooperation and friendships. During his career - starting in marketing and management consultancy - Schrofer worked in alternative Youth Care and on new, innovative forms of Care for the Elder, before entering the Rijksakademie van Beeldende Kunsten in Amsterdam, in 1982. As President Schrofer revitalized and reinvented the institute, which by mid nineties evolved into a Research Residency, opening up for artists from low income, often turbulent societies in Africa, Asia and Latin America. Several of these artists developed artists' platforms in varying shapes in some 12 places, combining their international (global) career in the art world with taking responsibility for (local) places - often micro-residencies - aiming at reinforcement of artists and on society development: the RAIN network. With generous donations from artists he founded the Rijksakademie Artists' Endowment Fund (RAEF) 'Artists for Artists'. The Prix de Rome, national prize for artists and architects including a residency or work period, was also redefined (in 1985 and in 2005). On departure in 2010 he received the Royal Order Officer of Orange Nassau, thus honouring art and artists in and outside the Netherlands.  Valtana Consultancy - Herenweg, Heemstede (from May 2010 on).Independent experienced Professional, working in the Netherlands and abroad. 
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